Our client, a leading brand boasting a diverse portfolio of products, was battling a fragmented digital presence across various markets. Multiple themes were deployed across their digital platforms, causing inconsistency and spawning various bugs that negatively impacted the user experience. This was taking a hefty toll on customer satisfaction and retention. Moreover, the absence of clear direction and vision was compounding the issue, leading to a decision to part ways with their existing agency.
Our primary goal was to overhaul and unify the brand's digital presence, ensuring a seamless experience across all markets. We aimed to not only iron out the existing bugs, but also to roll out regular feature updates fortnightly, thereby supporting continuous innovation and growth. In addition, we endeavoured to create an environment where their digital marketing team could effectively design and roll out exciting promotions that would reward their loyal customers. By achieving these targets, we intended to boost the brand's conversion rate and average order value, thereby placing them among the top players in their niche.
Teaming up with the brilliant digital strategist, Owen Bolwell, we took the reins on the technical and support facets of the digital strategy, while Owen ensured there was a clear, consistent vision for the future of the brand. We worked tirelessly to unify the brand's digital presence under a single theme, rectifying the bugs that were plaguing the user experience.
Every fortnight, we introduce new features catering to the brand's ongoing innovation and growth. This regular update schedule empowered their digital marketing team to launch a range of engaging promotions, creating a buzz and rewarding their customers in novel ways.
Today, the brand stands as a beacon for digital strategy and user experience in their niche. They're boasting an impressive conversion rate of 4.7%, which places them in the top 25% of stores in their industry. Additionally, they've managed to clock an average order value nearly twice the industry average, putting them in the top 10% of stores in their industry. This dramatic transformation of their digital presence marks a pivotal turning point and a testament to the power of effective and consistent digital strategy.