As an agency, Willow & Blake were acutely aware of the constant demand to deliver best-in-class work for their clients. However, this continuous effort sometimes led to their own brand evolution taking a back seat. The time had come for a much-needed site upgrade, with a significant part of this process focused on ensuring the website experience served as a proper introduction to the ethos of Willow & Blake – an exciting, smooth, and rewarding experience.
The target was not only to enhance the look and feel of the Willow & Blake website but to construct a digital platform that truly reflected their brand and vision. We aimed to build a completely custom website, one that mirrored the provided designs to the tee. Additionally, we sought to utilise cutting-edge technology, positioning Willow & Blake at the forefront of digital innovation.
To provide complete freedom and flexibility, we developed the Willow & Blake website from scratch. Every element was meticulously crafted to mirror the designs supplied by Willow & Blake, ensuring the final product was a 1:1 replica. We built the website with StoryBlok, a leading CMS for headless builds, and Gatsby JS, a powerful frontend tool paving the way for future digital experiences.
The result was a tailor-made website that perfectly aligned with Willow & Blake's vision. It not only provided an appealing and seamless user experience but also served as a potent tool for introducing the unique work culture and ethos of Willow & Blake to their audience. The new website is now a testament to the potential of a custom-built, technologically advanced digital presence.