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This guide is designed to assist you in selecting the best-in-class Shopify apps to support your growth goals. Whether you're looking to enhance customer engagement with smart quizzes, streamline your referral program, or personalise the shopping journey with advanced analytics, these top-tier apps provide innovative solutions tailored to your brand's needs.
Our Tools
Reviews
Site Speed Impact: Negligible
FEatures: 10/10
Integrations: 8/10
cost: $$
Customer support: 10/10
% Value Add: 100%
A Leader in Reviews.
OVerview
Okendo is one of the leaders in the review space. They have a range of features that unlock the full power of reviews. The app is light weight meaning it loads quickly and results in a positive onsite experience. The interface is easy to use, they have incredible customer support located in Australia.
Considerations
One of the other benefits of Okendo over some alternative review apps is there extensibility meaning you can start with reviews and then add on Loyalty, Referrals, Quizzes, or Surveys.
A unique benefit of Okendo over other providers is that each of its products have been purpose built into a single app, making management a breeze.
Hence, we'd put Okendo on par with other leading review providers like Yotpo.
Site Speed Impact: Low
FEatures: 8/10
Integrations: 7/10
cost: $$
Customer Support: 8/10
% Value Add: 100%
A Trusted & Reliable Provider Who Continually Innovates.
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Yotpo enables you to seamlessly collect and showcase customer reviews, improving engagement and retention. It offers flexible review displays, AI-powered user-generated content (UGC) galleries, and integrates smoothly with other marketing tools like SMS, email, and loyalty programs. By consolidating all review-related insights into unified customer profiles, merchants can gain a deeper understanding of customer preferences and tailor marketing strategies accordingly. Yotpo's data-driven approach helps identify areas for improvement and provides recommendations to enhance customer lifetime value.
Considerations
Verify that Yotpo integrates smoothly with your existing eCommerce platform, customer relationship management (CRM) systems, and marketing tools to ensure a seamless experience.
Assess how intuitive and user-friendly the platform is for your team to manage and analyse customer data effectively. Like Okendo, Yotpo offers a comprehensive loyalty platform, however, these exist in different apps, unlike Okendo.
Certain features of Yotpo are only unlocked when you are leveraging their full suite, which is both a pro and a con.
Loyalty
Site Speed Impact: Low
FEatures: 8/10
Integrations: 7/10
cost: $$
Customer support: 8/10
% Value Add: 5-50%
Leading in Loyalty.
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Yotpo for Loyalty empowers merchants to create and manage highly personalised loyalty and referral programs that encourage repeat purchases and foster customer advocacy. The platform offers tailored reward structures, allowing businesses to incentivise desired behaviours like social sharing, referrals, and repeat purchases. By integrating with other Yotpo tools like SMS, email marketing, and reviews, loyalty campaigns can be seamlessly embedded within the customer journey for a cohesive brand experience. Its data-driven insights enable merchants to identify top-performing customers, refine segmentation strategies, and optimise rewards programs to maximise customer lifetime value and retention.
Considerations
When considering Yotpo for loyalty programs, merchants should evaluate a few key factors to ensure it aligns with their business objectives. First, examine how well Yotpo integrates with your current eCommerce platform and marketing tools to maintain a seamless customer experience.
Additionally, consider if a loyalty program is going to be the biggest impact app you can invest in? Generally, things like order tracking pages, customer support, or other foundational elements should take preference over loyalty programs
Site Speed Impact: Negligible
FEatures: 8/10
Integrations: 8/10
cost: $$
Customer support: 10/10
% Value Add: 5-50%
Breaking Into Loyalty.
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Okendo Loyalty is a tiered, points-based program designed to boost customer lifetime value and drive revenue growth. It rewards loyal customers with perks, benefits, and incentives that encourage referrals and repeat purchases. By personalising communication and offering valuable insights, it helps merchants reduce customer acquisition costs and build stronger brand loyalty. The platform integrates seamlessly with existing tech stacks and can be implemented quickly, enabling merchants to cultivate deeper customer engagement and sustainable growth.
Considerations
When considering Okendo Loyalty, you should ensure seamless integration with their tech stack and evaluate the points-based rewards and VIP tiers for alignment with their brand strategy. Explore how its data insights and customisation features can personalise rewards and communication.
Additionally, consider if a loyalty program is going to be the biggest impact app you can invest in? Generally, things like order tracking pages, customer support, or other foundational elements should take preference over loyalty programs
Accounts
Site Speed Impact: Negligible
FEatures: 10/10
Integrations: 10/10
cost: $$
Customer support: 9/10
Value Add: 100%
The Only Account Platform We Use
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Status accounts are personalised customer profiles designed to enhance repeat shopping by supporting every step of the customer journey. They encourage early sign-ins to identify shoppers quickly, save carts and clicks for faster conversions, and offer wishlists to retain customers' favourite items. Integrated with rewards, credits, and returns, they streamline the shopping experience and boost engagement while providing data that enhances personalised email and SMS marketing. With seamless onboarding and transparent pricing, Status accounts help brands elevate the customer journey and increase retention rates.
Considerations
When considering Status accounts, merchants should first ensure that they are on Shopify Plus to ensure compatability. It's crucial to integrate Status with as many existing platforms and apps as possible, such as rewards, credits, order tracking, and returns, to create a seamless and personalised customer journey.
Customer Support
Site Speed Impact: Negligible
FEatures: 10/10
Integrations: 10/10
cost: $$
Customer support: 8/10
% Value Add: 100%
Unmatched Customer Support Platform.
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Gorgias is an AI-powered eCommerce customer experience platform designed to help brands streamline customer support and enhance customer satisfaction. Trusted by over 15,000 brands, it consolidates all customer conversations into a unified helpdesk, automating over 50% of support tasks using its AI and automation tools built on your data. The platform enables proactive customer engagement to boost sales and retain customers, while also integrating with over 100 apps to centralise customer data and streamline workflow. With its comprehensive suite of tools, Gorgias helps brands efficiently personalise interactions, increase support efficiency, and deliver consistent, on-brand customer experiences.
Considerations
There really are no considerations here. This will improve your customers experience, save your team time, and pay dividends.
Gorgias is the only customer support platform most merchants on Shopify should consider.
Complimented by the Order Editing app for a perfect support experience.
Site Speed Impact: None
FEatures: 10/10
Integrations: 10/10
cost: $
Customer support: 8/10
% Value Add: 100%
Self Service Order Editing at it's Best!
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This self-service order editing app for Shopify brands helps reduce customer support costs by enabling shoppers to independently modify their orders post-purchase. Customers can change shipping addresses, add products, upgrade shipping, edit product sizes and colours, and more. The app integrates seamlessly with existing warehouses and allows customers to make upgrades and edits with one-click payments using saved payment information. It also provides product recommendations based on previous order patterns and embeds directly into the order status page or confirmation emails.
Considerations
There really are no considerations here. This will improve your customers experience, save your team time, and pay dividends.
This app perfectly compliments Gorgias.
Further, with upsells often brands are able to generate additional revenue.
Highly recommended.
Analytics
Site Speed Impact: Negligible
FEatures: 10/10
Integrations: 10/10
cost: $
Customer support: 9/10
% Value Add: 100%
Improve Conversion Tracking Accuracy.
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Elevar is an automated data collection and server-side tracking platform for Shopify brands. Trusted by over 6,500 direct-to-consumer businesses, it ensures accurate conversion tracking across 40+ marketing channels, including Facebook, Google Ads, and Klaviyo. With features like session enrichment, real-time conversion monitoring, and automated alerts, Elevar simplifies tracking through a unified data layer for Google Tag Manager while ensuring GDPR and CCPA compliance. With 99% conversion accuracy guaranteed and 24/6 support, Elevar helps brands improve marketing performance and increase revenue.
Considerations
Check to confirm that Elevar integrates with all of your exisiting marketing channels.
Site Speed Impact: Negligible
FEatures: 10/10
Integrations: 10/10
cost: $
Customer support: 9/10
% Value Add: 100%
Gain Deeper Insights.
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Triple Whale is a data management platform that consolidates key eCommerce metrics into a user-friendly dashboard. Integrating with Shopify and marketing channels, it offers tools like Pixel for first-party data, Insights for customer analysis, and the Creative Cockpit for visualising ad performance. With flexible, customisable analytics and forecasting features, it helps brands and agencies refine marketing strategies and scale effectively.
Considerations
Confirm that the dashboard and analytics tools can be customised to fit your team's specific reporting needs.
Determine how intuitive the platform is for your team to manage data and generate actionable insights quickly.
Search & Merch
Site Speed Impact: low/Medium
FEatures: 10/10
Integrations: NA
cost: $$
Customer support: 9/10
% Value Add: 80%
Merchandise Your Online Store Better Than Ever.
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Searchspring is a search and merchandising app designed to enhance Shopify stores. It provides advanced search, personalised product recommendations, and drag-and-drop merchandising controls for a streamlined customer experience. With features like custom filters, campaign scheduling, and consolidated reporting, merchants can easily optimise product displays and improve conversion rates. Searchspring integrates seamlessly with Shopify Plus, giving businesses powerful tools to boost customer engagement and drive revenue.
Considerations
When considering Searchspring, assess your catalogue's size and complexity to ensure it can handle your product range. Accurate product recommendations and personalised search results are crucial for surfacing the right items and driving customer satisfaction and sales. Ensure features like custom filters and campaign scheduling align with your merchandising strategy to deliver an optimised shopping experience.
Site Speed Impact: None
FEatures: 6/10
Integrations: NA
cost: NA
Customer support: 10/10
% Value Add: 80%
Shopify Search & Discovery. A Good Starting Point for Small Catalogues.
OVerview
The Shopify Search & Discovery app optimises the shopping experience with customisable search, filtering, and product recommendations. It allows you to refine filters, create synonym groups for better product matching, and use product boosts to highlight specific items in search results. Additionally, you can feature complementary products on product pages to increase average order value. With built-in analytics, merchants can better understand customer behaviour and enhance their store’s search and discovery performance.
Considerations
Great for brands with small catalogues. With Semantic Search and Predictive Search, the search solution is near perfect, with the only drawback being limited ability to order search results.
Does not have any collection merchandising features.
As your catalogue size grows, you may outgrow Search & Discovery.
Site Speed Impact: None
FEatures: 8/10
Integrations: NA
cost: $
Customer support: ?
% Value Add: ?
A New Middle Ground?
OVerview
Entaice, a new player in Shopify merchandising apps, bridges the gap between simple tools and advanced solutions. It provides automated collection sorting every two hours, prioritises high-converting products, and aligns rankings with business needs like campaigns and launches. Offering features like product grouping and clearance management, Entaice is a great stepping stone for merchants seeking to elevate merchandising and improve conversions. Its 30-day free trial allows for a risk-free exploration.
Considerations
In combination with Semantic Search, Predictive Search, and Search & Discovery filtering, Entaice may provide a middle ground for brands with medium sized catalogues.
Subscriptions
Site Speed Impact: None
FEatures: 10/10
Integrations: NA
cost: $$
Customer support: 8/10
% Value Add: 40%
Unrivalled Leader in Subscriptions.
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Recharge is a subscription platform built for Shopify that simplifies subscription management for brands and enhances customer retention. It offers features like shipment consolidation, automated fulfilment, and curated bundles while giving customers flexibility to pause, skip, or swap products. Seamless integrations with Klaviyo, Gorgias, and Attentive streamline subscription management, and a powerful API suite allows further platform extension. With multi-currency and multi-language support, Recharge empowers businesses to scale recurring revenue globally while providing robust analytics to refine their subscription strategies.
Considerations
There are numerous subscription platforms available. Each use the same underlying Shopify technology. However, Recharge has developed the most comprehensive set of features around subscriptions making it the leader.
If your need are and always will be simple Recharge may be overkill.
We recommend selecting a platform against your needs present and future to avoid the need for a migration.
Returns
Site Speed Impact: None
FEatures: 10/10
Integrations: 10/10
cost: $$$
Customer support: 8/10
% Value Add: 60%
Retain Customers by Simplifying Returns.
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Loop Returns is a return management platform for Shopify that simplifies the returns process for both brands and shoppers. By reducing refund rates, increasing upsells and exchanges, and retaining more revenue, Loop helps businesses focus on growth while making returns stress-free. Seamless integrations, insightful analytics, and features like instant exchanges and fraud prevention ensure profitable returns. Brands like Aviator Nation and Studs have improved their bottom line and customer satisfaction scores through Loop's customisable solutions.
Considerations
If you have a product that someone is likely to need to return or exchange, it is essential to make that process as easy as possible and turn a potentially bad experience into a good experience.
Platforms like Loop are experts in this process. Further they help you to understand what motivates a customer to create a return, and address those issues at the source.
Site Speed Impact: None
FEatures: 9/10
Integrations: 10/10
cost: $$
Customer support: 8/10
% Value Add: 50%
A Key to Customer Retention.
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ReturnGO is a cost-effective Shopify app that enables sustainable returns management platform that simplifies post-purchase processes for eCommerce brands. It boosts revenue retention while reducing waste through seamless returns and exchanges, branded tracking notifications, and upselling opportunities. The platform integrates with 3PLs, ERPs, and helpdesks to scale effortlessly and is SOC 2-certified for data security. With ReturnGO, merchants can deliver an efficient and environmentally friendly returns experience that aligns with their bottom line.
Considerations
Products like Return Go share many of the features as alternative like Loop. They are also more cost effective.
Email & SMS
Site Speed Impact: None
FEatures: 10/10
Integrations: 10/10
cost: $$ - $$$
Customer support: 8/10
% Value Add: 100%
The Only Email & SMS Provider for Serious Ecom Brands.
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Klaviyo is a unified marketing automation platform that enables brands to create personalised customer experiences across email, SMS, mobile push, and reviews. With its Customer Data Platform (CDP), Klaviyo consolidates customer data, providing comprehensive profiles for better targeting and predictive analytics. The platform's AI-driven insights personalise product recommendations, write smart responses, and offer real-time segmentation to reach the right customers. By integrating with over 350 apps, Klaviyo empowers brands to connect seamlessly across channels, track conversions accurately, and measure growth effectively. With tools tailored to retail, DTC, enterprise, and agencies, Klaviyo helps businesses boost customer lifetime value and overall sales.
Considerations
If you are using Yotpo SMS for certain SMS marketing, you cannot also leverage Klaviyo SMS.
Klaviyo & Shopify are a pair made in heaven.
Live Chat
Site Speed Impact: Negligible
FEatures: 10/10
Integrations: 10/10
cost: $$ - $$$
Customer support: 8/10
% Value Add: 100%
Customer Support & Live Chat.
OVerview
The live chat features of this eCommerce AI platform automate customer support, resolving basic requests with AI automation while freeing your team to focus on complex interactions. With Flows/Quick Responses, merchants can build interactive conversation flows to provide on-brand answers and solutions across chat channels, help centers, and contact forms. Article Recommendations instantly answer common support questions using your existing help center data. Order Management enables customers to view order status, request refunds, and resolve issues without waiting for an agent. AI Autoresponders automatically handle spam tickets, refund processing, and tracking links, reducing your team's workload. Performance tracking features help you measure the effectiveness of automated responses, enhancing efficiency and customer satisfaction.
Considerations
In the last year, 58% of consumers say the ability to easily reach customer service on the channel of their choice influenced their decision to purchase. - Shopify Survey.
Out of all the Shopify Customer Support and Live Chat Apps, Gorgias get's the closest to perfect out of all of them.
Order Tracking
Site Speed Impact: None
FEatures: 10/10
Integrations: 10/10
cost: $$
Customer support: 8/10
% Value Add: 100%
Customer Support & Live Chat.
OVerview
Malomo is a branded order tracking and analytics platform for Shopify that helps eCommerce brands turn their tracking experience into a customer loyalty driver. By providing personalised, beautifully designed tracking pages and transactional notifications, businesses can proactively address delivery issues while keeping customers engaged. Malomo's analytics offer visibility into carrier performance, helping brands optimise their shipping strategies and reduce "Where Is My Order" (WISMO) queries. Seamless integration with Shopify apps enables cross-selling, data collection, and returns management.
Considerations
None, install today.
Video
Site Speed Impact: None
FEatures: 10/10
Integrations:8/10
cost: $$
Customer support: 8/10
% Value Add: 75%
Engage & Sell Customers with User Generated Content.
OVerview
Tolstoy is a Shopify App that functions as a video commerce platform that enables merchants to integrate shoppable videos into websites, the Shop app, and more. With personalised video feeds, product tagging, and integrations with Shopify and Klaviyo, it helps merchants increase conversions and boost average order value. Start free and enhance customer engagement with seamless, interactive, shoppable videos.
Considerations
Do you have the time to keep the content updated?
Do you have the UGC to effectively leverage the product.
Referrals
Site Speed Impact: Negligible
FEatures: 8/10
Integrations: 8/10
cost: $
Customer support: 10/10
% Value Add: 10-20%
Clean, Simple & Intuitive.
OVerview
Okendo is a Shopify App empowers merchants to scale their customer acquisition through a high-performance referral program that turns loyal customers into brand advocates. With flexible rewards, customisable templates, and automated workflows, Okendo's referral system is fully tailored to each business's unique needs. It integrates seamlessly with reviews to convert 5-star reviewers into effective referrers, while its robust fraud protection ensures only genuine referrals are counted.
Considerations
Okendo offers a clean and simple referral program that is intuitive to users.
Site Speed Impact: Negligible
FEatures: 10/10
Integrations: 8/10
cost: $$
Customer support: 10/10
% Value Add: 50%
Influencers Simplified.
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Like Okendo, Social Snowball offers referrals, however, also a range of other features great for affiliate marketing. Social Snowball automates affiliate programs, helping businesses scale word-of-mouth marketing. It offers secure, single-use discounts via Safelinks, automated influencer gifting, and integration with marketing tools. By turning loyal customers into brand ambassadors, Social Snowball simplifies and boosts affiliate management, making it easy to attract new customers and increase revenue.
Considerations
Do you need affiliate marketing as well?
Quizzes
Site Speed Impact: Negligible
FEatures: 8/10
Integrations: 8/10
cost: $
Customer support: 10/10
% Value Add: 50%
A Robust Quiz App, Helping Convert Customers.
OVerview
Okendo's Quizzes feature offers personalised product recommendations through engaging, guided shopping experiences. With flexible question types and branding options, quizzes drive engagement and maximise conversions. Users like Mike Woodland and Justin Babat praise Okendo for seamless setup and high impact, leading to a 17% conversion rate and a 25x ROI. Quizzes also help collect customer data for improved personalisation across email and SMS via Klaviyo.
Considerations
Are you using the rest of the Okendo product suite?
What do you need out of a quiz?
Site Speed Impact: Negligible
FEatures: 10/10
Integrations: 8/10
cost: $$
Customer support: 10/10
% Value Add: 50%
A More Sophisticate Quiz Solution.
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Octane AI provides smart quizzes for Shopify stores to boost revenue with a seamless, no-code setup and AI-driven recommendations. The quizzes engage customers, personalise recommendations, and integrate with Shopify and Klaviyo to offer targeted marketing. Unlike Okendo Quizzes, Octane AI leverages dynamic personalisation with advanced pop-ups and an advisory board of leading marketers to help e-commerce businesses optimise their customer journey.
Considerations
Will you make use of the additional features?
Site Speed Impact: Negligible
FEatures: 10/10
Integrations: 8/10
cost: $$$
Customer support: 10/10
% Value Add: 50%
A Quiz Built Specifically For Your Brand.
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Quiz Kit stands out by offering unparalleled customisation for Shopify merchants. Its platform allows businesses to design fully branded quizzes that match their identity, using professionally crafted templates or starting from scratch with a robust theme editor. The advanced logic features provide seven unique ways to tailor results to customer responses, ensuring each shopper receives personalised product recommendations. Customisable results pages and detailed analytics empower brands to refine their quizzes for optimal customer engagement. With deep integrations and flexible pricing, Quiz Kit is the perfect solution for merchants seeking a high degree of control over their customer journey.
Considerations
We'd recommend this for merchants looking for a custom quiz.
APPS
Site Speed Impact: None
FEatures: 6.5/10
Integrations: 8/10
cost: $$$
Customer support: 8/10
% Value Add: 70%
The Best Virtual Real Estate You Can Have.
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Tapcart provides Shopify Plus brands with a robust platform to create custom mobile apps that enhance customer relationships. Features like App Studio, Push Notifications, and Insights Pro empower brands to deliver engaging and personalised shopping experiences. Pre-built integrations and developer tools ensure seamless customisation. Brands using Tapcart report improved conversion rates, revenue per session, and average order value. The platform enables teams to build impactful, branded mobile apps that boost customer loyalty and elevate the shopping experience.
Considerations
TapCart is not exactly the app equivalent of Shopify.
It does shopping quite well, however, the flexibility for the content side of things is currently somewhat limited and will piggy back of your store.
A/B Testing
Site Speed Impact: None
FEatures: 8/10
Integrations:
cost: $
Customer support: 9/10
% Value Add: 100%
The Closest Thing to Native A/B Testing On Shopify.
OVerview
Shoplift is a CRO platform for Shopify that enhances e-commerce performance through integrated A/B testing without requiring coding or design skills. It provides data-driven test recommendations to optimise various pages and features Lift Assist™ to add dynamic elements like countdown timers and sticky carts, styled to match the brand. Advanced segmentation and detailed reporting offer actionable insights. Shoplift's success stories demonstrate significant improvements in conversion rates and revenue. Additionally, the Partner Program supports agencies and developers with exclusive features and a revenue participation plan, ultimately helping businesses convert more visitors into buyers and boost revenue.
Considerations
This is the single best A/B testing platform available for Shopify and any brand looking to A/B test should seriously consider it.
A current limitation is A/B testing price is possible, although more challenging than A/B testing other aspects of the store. Coming soon, but not quite here is support for URL redirect testing.
Glossary
Site Speed Impact:
What effect does the app have on the speed of your site?
Features:
how feature rich the platform is compared to the average on the market.
Integrations:
the size of the app integration eco-system compared to the average on the market.
Cost:
The cost of the app to compareable apps on the market.
Customer support:
The responsiveness and helpfulness of customer support compared to the average on the market.
% Value add:
The value it adds to your overall business from a range of perspectives such as improvements in operations, or % of customers effected by the improvement.