Shopify Design + Development

Ready to elevate your eCommerce game? Our Shopify Design and Development service has you covered. Whether it's a pre-made theme, hybrid solution or fully custom experience, we've got the skills and expertise to make it happen. Sit back, relax, and let us work our eCommerce magic - your customers (and your bottom line) will thank you!
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Melbourne based, founded in 2020, Ten Squared is a Melbourne-based agency that specialises in best-in-class Shopify stores, for brands that value unique digital experiences and seek rapid growth. You'll be working directly with the people who will deliver your project – meaning nothing get’s lost in translation.

theme customisation

Theme selection: Assisting you in choosing the most suitable pre-made theme based on your brand identity, target audience, and industry-specific needs.

Layout adjustments:
Tweaking the theme's layout to improve visual appeal, usability, and alignment with your brand's design language.

Colour scheme and typography:
Personalising the theme's colour palette and fonts to match your brand's visual identity and evoke the desired emotions.

Navigation and menu customisation:
Refining your site's navigation and menu structure to ensure an intuitive and user-friendly browsing experience.

Custom sections and components:
Adding tailored sections or components to the pre-made theme to better showcase your products, services, or content.

Hybrid solutions

Combining the best of both worlds: Utilising a pre-made theme as the foundation while incorporating custom-designed elements to create a unique and cost-effective solution.

Custom feature development: Identifying and implementing custom features or functionalities that are essential to your store's specific needs and not available in the pre-made theme.

Bespoke design elements:
Crafting and integrating custom design components, such as banners, product showcases, or promotional sections, that elevate your brand's identity and align with your marketing goals.

Tailored user experience: Enhancing the default user experience of the pre-made theme by introducing custom UX improvements that cater to your target audience's preferences and behaviours.

Seamless integration: Ensuring that the combination of pre-made theme elements and custom additions work together harmoniously, providing a consistent and polished appearance.

Performance optimisation: Balancing the use of custom elements with the need for fast-loading pages, ensuring a smooth and enjoyable shopping experience for your customers.

100% Custom Theme

Concept and ideation: Collaborating with you to understand your brand's vision, goals, and unique selling points, and translating these into a cohesive design concept.

Wire-framing and prototyping: Creating wireframes and prototypes to visualise the overall layout, structure, and user flow of your store, ensuring an intuitive and engaging user experience.

Responsive design:
Ensuring your custom design adapts seamlessly across various devices and screen sizes, providing a consistent and enjoyable shopping experience for all users.

Tailored functionality: Developing custom features, functionalities, and integrations specific to your store's needs, enhancing your store's capabilities and user experience.

Modular structure: Building a modular theme structure that allows for easy updates, additions, and modifications, ensuring your store remains future-proof and adaptable.

Performance optimisation: Implementing best practices and techniques to ensure your custom theme loads quickly and efficiently, providing a smooth browsing experience for your customers.

SEO-friendly: Developing a custom theme that adheres to SEO best practices, making it easier for search engines to crawl, index, and rank your store, ultimately driving more organic traffic.

Accessibility compliance: Ensuring your custom theme meets accessibility standards, providing an inclusive shopping experience for users with varying abilities.

Seamless integrations

Our specialists assist with the integration of third-party apps, payment gateways, and other essential services, streamlining your store's operations and enhancing its capabilities.

Performance optimisation

We ensure your store loads quickly and smoothly, ensuring you exceed minimum requirements for SEO, and delivering an exceptional user experience that keeps your customers coming back for more.

Integration assistance

Our team seamlessly connects your store with ERP, CRM, and other third-party systems, streamlining your operations and creating a unified eCommerce ecosystem.

Expert advice

We provide guidance on best practices for design, functionality, and user experience, empowering you to make informed decisions for your store's ongoing success.

Common queries

What does a custom theme mean?

Our custom themes are just that, 100% custom, built from the ground up by our team to meet your unique needs. Unlike our theme or hybrid options, we use a completely blank started canvas for our custom build enabling us to create almost anything to bring your store to life.

Do you offer headless builds?

Our team is well versed in headless technologies. This enables us to achieve even more for clients who are looking to move into the headless space and create truly exceptional experiences.

Can you help with branding or digital marketing?

No, our team knows there strengths, and thus we only provide the services we know we can deliver on with exceptionally high quality. Having said that, we can connect you with a number of incredible partners who are well positioned to assist you with things like branding, email marketing, copy writing, and more.

Do you only work on Shopify?

Whilst our team has expertise in a range of areas, our core focus is Shopify, thus we find our clients get the most out of our team when utilising Shopify.

What does the process look like?

Like all good things, we start by getting to know you. We find it is essential to make sure our team is the right fit for your brand. Once we have established we are a great fit and have gotten to know you, the team and the brand we will make a start.

Depending on the direction you choose to head (themed, hybrid, completely custom), the process will differ slightly. However, more a less they will all share some arrangement of the following stages:

  • Discovery session
  • Design discussion
  • Research & Wire framing
  • Design
  • Development & CMS integration
  • Testing
  • Launch
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Let's bring your brand to the next level