Inke.

Inke Packaging is a Melbourne-based, Australian made packaging company that enables brands, both major and emerging, to design and order fully custom, sustainable packaging online with no minimum order, fast turnaround and premium quality that enhances the unboxing experience. 

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Cremorne, Australia
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30 million product variants. Five option groups per product. 30+ price breaks. Real-time supplier APIs. Custom quoting. 3D mockups. B2B workflows. Production management. If any business could claim they were "too complex for Shopify," it was Inke.

Headed

For Inke Packaging, choosing a Shopify Liquid build was about giving control back to the team; bringing back the move-fast startup energy while continuing to scale. We focused on making landing pages simpler to build and iterate, and improving site speed and UX so the site feels faster, smoother, and easier to evolve. The result: less overhead, more momentum, and a platform that supports growth without getting in the way.

Core Considerations

The core concern with moving to Shopify is whether it can genuinely handle complexity at scale; huge catalogues and variant volume without performance pain, advanced pricing rules without a fragile custom system, real B2B workflows (roles, terms, approvals, PO/quote-style buying), heavy integrations across supplier APIs and ops tooling, and bespoke manufacturing logic without turning every change into an engineering project. Underneath it all is the risk question: can you gain speed and control for teams like marketing and merchandising, while still improving UX and reliability, without the migration creating disruption or forcing compromises?

The turning point was recognising a clear pattern: Inke’s largest customers were already scaling complex businesses on Shopify, proving the platform could handle far more than perceived limitations. By cutting through industry jargon and focusing on shared fundamentals, products, variants, pricing, B2B and checkout, we reframed the problem and showed how years of custom complexity could be replaced with a scalable Shopify-native approach.

Inke’s products had 30 million possible combinations, but Shopify supports just 2,048 variants, so we treated it as a data architecture problem, not a blocker. Instead of creating variants, we made them calculable, building a configurator that preloads likely next selections into Cloudflare’s edge cache. The result: variant switching faster than their old React site, making 30 million options feel effortless.

Thirty price breaks, multiple supplier APIs, and real-time quoting meant this wasn’t a pricing system, it was a calculation engine. We unified it with Shopify Functions and a single pricing gateway, creating one source of truth that handles every break point and supplier, and smoothly shifts from instant pricing to quote mode without losing the customer’s configuration.

Inke’s custom packaging needed die lines that didn’t exist until a customer specified dimensions, but their old setup forced shoppers to email support for templates, killing conversion. We integrated Pacdora’s real-time template generation directly into the product flow, so customers enter dimensions and instantly get a downloadable template in seconds, without ever leaving the buying journey.

We built a custom sample pack builder for Inke Packaging, allowing customers to choose and order 3–5 packaging samples before committing to a full order, making it easier to evaluate options and boosting confidence before purchase.

Recent Works

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Inke

Shopify Plus / B2B / Headless Migration
Inke