Koala

Koala is a leading Australian furniture brand focused on delivering high-quality, beautifully designed furniture at affordable prices. Their mission is to make good living accessible to everyone by cutting out the inefficiencies of traditional retail, such as middlemen, warehousing, and showroom costs. This allows them to offer premium products at competitive prices, delivered directly to customers' doors.

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Sydney, Australia
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In 90 days we migrated Koala back to Shopify, rebuilt their critical business logic, simplified their stack, and delivered a faster, more stable platform that restored speed and autonomy.

We built a migration script that mapped Commercetools and Contentful data directly into Shopify metaobjects and product/variant metafields, automatically transferring 100% of long-form PDP content into Koala Australia and Koala Japan in under 30 minutes with zero manual input. This covered everything from dynamic variant dropdowns and Asset with Text sections to colour swatches, all generated from the source systems and rendered correctly in Shopify.

Shopify’s native merchandising is designed around products, but that didn’t align with Koala’s approach of showcasing specific colours and sizes directly from collection pages, where customers make their choice at the variant level rather than the product level, so we were tasked with building a variant-level collection merchandising system that allowed Koala to control and feature individual variants within collection grids.

We implemented a feature we called optimistic filtering and page load for collections, making filtering and navigation noticeably faster on collection pages, and after consulting with the relevant product team at Shopify, we were genuinely excited to see a similar capability officially released as part of Horizon in mid-2025.

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Inke

Shopify Plus / B2B / Headless Migration
Inke